

Not surprsingly, sharing a release date with Kanye West prompted many critics to compares the two. MTV.com’s Nadeska Alexis also took care to highlight Cole’s production successes, “One of Cole’s most grandiose production moments on the album comes on ‘Trouble,’ where you might be compelled to restart the track and turn up the volume to properly prepare for the avalanche of bass and choir vocals that kick in as the Roc Nation rapper paints a dark picture of all the trouble that follows a Born Sinner with his ‘god flow.’ The evolution of his production is evidently clear.” Cole, for on almost every song, he puts in extra work to take the production beyond the usual looping rap track and transforms them into something bigger and more moving.”

Gale continues, “You have to give it to J. But Cole is also more confident than ever.”Ĭole’s conviction is evident in his careful production of tracks such as “She Knows” feat. samples (‘Juicy’) and a live choir - a sonic theme of the album - the first words Cole utters are an adlib: ‘It’s way darker this time.’ Spoiler: The rest of the album definitely lives up to that. Over a backdrop of dramatic, rising strings, Notorious B.I.G. PHOTOS: 8 Albums With the Biggest Second Week Sales Dropsīillboard’s Alex Gale notes, “The opening track is a well-aimed warning shot. Critics agree that the rapper is not afraid to show his own insecurities. The North Carolina native addresses infidelity, the music industry and the struggle to remain true to his own artistic vision. In Born Sinner, Cole, through self-examination, takes listeners on a personal journey of his last two years. The follow-up, Cole World: The Sideline, further cemented his place as one of rap’s premiere MCs. Cole’s 2011 album debuted to positive reviews and hit No. The 28-year-old rapper skyrocketed to prominence in 2009 after signing with Jay-Z’s label, Roc Nation. Cole’s sophomore album finally hit stores this week, going toe-to-toe with Kanye West’s highly anticipated Yeezus.
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